Print Media to Social Media
Print Media and Traditional Reporting
Essential Questions
What did early media and journalism look like?
Why has an emphasis on newspapers declined through the years?
Activity: Choose one of the following innovations in journalism and research key facts surrounding its invention.
Invention of the printing press
Print newspaper
Radio Broadcasting
Television
Internet
Research:
What did early media and journalism look like?
Why has an emphasis on newspapers declined through the years?
Activity: Choose one of the following innovations in journalism and research key facts surrounding its invention.
Invention of the printing press
Print newspaper
Radio Broadcasting
Television
Internet
Research:
- Identify 3-4 key dates surrounding the creation of your form of media.
- What were some of the primary effects/ramifications of each innovation?
- How did this innovation change the way people communicated?
Essential Question
What is the form and function of a broadsheet article?
What is the form and function of a broadsheet article?
Definition: BROADSHEET
- a newspaper with a large format, regarded as more serious and less sensationalist than tabloids.
journalinguistics_cambridge_encyclopedia.pdf | |
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Activity:
- Choose a broadsheet article to annotate.
- Cut out the article and glue it to an A3 piece of paper.
- Annotate the article according to the features of a newspaper article.
- Identify the audience (local, state, national, international), purpose, and main idea of the broadsheet article.
Essential Question
What are the language and structural features of an editorial?
What makes an editorial different from a broadsheet?
What are the language and structural features of an editorial?
What makes an editorial different from a broadsheet?
Instructions: Explore the links below and investigate editorial writing. Use the questions on the right
column to guide your investigation.
column to guide your investigation.
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University of the Pacific - "How to Write an Editorial"
Geneseo.edu - "Writing an Editorial" UIL Texas - "Editorial Writing" California Public Schools - "Writing an Editorial"
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What issue is being addressed in the editorial?
How does the writer feel about the issue? How do you know?
How does the writer feel about the issue? How do you know?
Essential Question
What role can satire play in news media?
What role can satire play in news media?
What is satire? Why is this an example of satire? |
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Many believe that satire can be persuasive as a social critique. Here is the process:
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What do you think about the process of satire as a social critique? Can it work this way? |
"Satirical news program The Colbert Report did a better job of teaching viewers about the role of money in politics than actual news, a university study has found...The study's lead author, Bruce W Hardy said, there are two reasons why 'Colbert did better than any other news source at teaching. First was the narrative structure,' Hardy said in a statement. "He walked us through creating a Super PAC and every episode was a continuation of that story. And second was the use of humour and satire.” Colbert Report audiences increased their knowledge of political funding at a quicker rate than audiences of other media. They were also more confident that they were well-informed. The study notes that while it may be difficult for some news outlets to replicate Colbert's tactics, they can adopt his broader approach to better engage their audiences. 'If other shows can effectively present complex issues using a humorous narrative, viewers may become better informed about the issues and more engaged in the political process,' the authors argue."
Click HERE for full article
Click HERE for full article
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Satire Word Bank
satire, sarcasm, sardonic, parody, mocking, ridicule, lampoon, caricature, epigram, farce, facetious, self-deprecating, tongue-in-cheek, irony, paradox, understatement, hyperbole
satire, sarcasm, sardonic, parody, mocking, ridicule, lampoon, caricature, epigram, farce, facetious, self-deprecating, tongue-in-cheek, irony, paradox, understatement, hyperbole
Satire can be persuasive as a social critique.
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How has the author created a satirical piece of writing?
Activity: Read your designated article from The Onion as a group. Annotate the article for satirical features and answer the questions below. Where applicable, use terminology from the word bank in your annotations.
Activity: Read your designated article from The Onion as a group. Annotate the article for satirical features and answer the questions below. Where applicable, use terminology from the word bank in your annotations.
Questions to consider:
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Writing Activity:
Choose a media topic (online dating, tweeting, celebrities/body image, photoshopping, advertising etc) and write a 150-200 word article for The Onion. Ensure that you are using at least one specific satirical technique and adopting an appropriate tone.
Choose a media topic (online dating, tweeting, celebrities/body image, photoshopping, advertising etc) and write a 150-200 word article for The Onion. Ensure that you are using at least one specific satirical technique and adopting an appropriate tone.
Examples of satire. Possible FOA ideas?
Caricatures
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Parodies
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Language
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Media Bias: The skewed presentation of a story from a particular ideological position
Ideology: a system of ideas and ideals, especially one which forms the basis of economic or political theory and policy.
Agenda: a list of items to be discussed
Ideology: a system of ideas and ideals, especially one which forms the basis of economic or political theory and policy.
Agenda: a list of items to be discussed
bias_in_the_news_-_student_handout.pdf | |
File Size: | 480 kb |
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Types of bias: political, racial, religious etc.
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To what extent is Fox News a bias news outlet?
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Task: Choose an article from Fox News to deconstruct for biased techniques. You could choose one of the articles below or find your own. Follow the success criteria below and submit a hard copy of your response in class on Wednesday.
Success Criteria:
Due: Wednesday, 11 February |
Essential Question:
To what extent is sensationalism a technique of media bias?
Why does society gravitate towards sensationalist media?
To what extent is sensationalism a technique of media bias?
Why does society gravitate towards sensationalist media?
Definition:
"News stories are called "sensational" when they appeal primarily to the emotions of the reader, especially fear or disgust. Stories about crimes and disasters are especially likely to be sensational in tone. The facts may be essentially true, but the presentation of the story may be so sensational as to distort what really happened or its relative importance" (NY Times). |
Important terms when looking for sensationalism:
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Click HERE for sensationalist article: Super Typhoon Usagi
- Identify the facts within the article and their sources.
- Language: What aspects within the article are sensationalized? Identify an example of emotive language, imagery, and exaggeration. Explain their effects.
- Photo: How does the photo sensationalize the issue? What did the photographer want you to see or feel?
- Why do sensational news stories appeal to us?
- Can a story be both accurate and sensational?
- Why sensationalism? Think about sensational headlines or titillating half-truths on television. What is the commercial motive behind constructing stories in this way?
sensationalism_-super_typhoon_usagi.docx | |
File Size: | 2474 kb |
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Background Story:
A 25 year old female primary school teacher from New Zealand has just been arrested by the Malaysian police in Kuala Lumpur for carrying drugs. She was carrying 6kg of marijuana in her guitar case, but claimed that she did not know it was there. An eyewitness has stated that the woman "fought loudly and aggressively with the customs agents" when they wanted to search her bag and "resisted the authorities" when they approached her. The young woman's brother is currently in jail for dealing drugs in Auckland, and her father died 5 years ago from a drug overdose. The young woman was traveling to Kota Kinabalu to meet her friends for a holiday. They had reservations at The Grand Hyatt hotel, one of the most expensive and exclusive hotels on the island, and planned to stay for two weeks. The woman was arrested on Saturday night and is currently sitting in a jail in Kuala Lumpur. She has already contacted her lawyer and been in touch with the New Zealand ambassador in Malaysia. The penalty in Malaysia is death for drug traffickers, as stated on signs in every airport across the country.
Your Task:
You have been hired to report the story for your news station. As a group, you must decide how to present the story using bias techniques and sensationalism. You must push a particular agenda or ideology while still appealing to your audience.
Newspaper 1: The KL Times: A Malay newspaper whose primary readership is local Islamic Malay citizens. The newspaper is patriotic and firmly supports the death penalty for drug traffickers, murderers, and treason.
Newspaper 2: The New Zealand Post: A Kiwi newspaper whose primary readership come from Auckland and its surrounding small towns.
A 25 year old female primary school teacher from New Zealand has just been arrested by the Malaysian police in Kuala Lumpur for carrying drugs. She was carrying 6kg of marijuana in her guitar case, but claimed that she did not know it was there. An eyewitness has stated that the woman "fought loudly and aggressively with the customs agents" when they wanted to search her bag and "resisted the authorities" when they approached her. The young woman's brother is currently in jail for dealing drugs in Auckland, and her father died 5 years ago from a drug overdose. The young woman was traveling to Kota Kinabalu to meet her friends for a holiday. They had reservations at The Grand Hyatt hotel, one of the most expensive and exclusive hotels on the island, and planned to stay for two weeks. The woman was arrested on Saturday night and is currently sitting in a jail in Kuala Lumpur. She has already contacted her lawyer and been in touch with the New Zealand ambassador in Malaysia. The penalty in Malaysia is death for drug traffickers, as stated on signs in every airport across the country.
Your Task:
You have been hired to report the story for your news station. As a group, you must decide how to present the story using bias techniques and sensationalism. You must push a particular agenda or ideology while still appealing to your audience.
Newspaper 1: The KL Times: A Malay newspaper whose primary readership is local Islamic Malay citizens. The newspaper is patriotic and firmly supports the death penalty for drug traffickers, murderers, and treason.
Newspaper 2: The New Zealand Post: A Kiwi newspaper whose primary readership come from Auckland and its surrounding small towns.
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Advertising
Task: Chose one commercial from each category and explain why it is an example of that persuasive technique. How does the commercial use pathos, ethos, or logos?
Pathos
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persuasive_strategies_-_notes.docx | |
File Size: | 19 kb |
File Type: | docx |
Essential Question
Is it ethical to target children through advertisements?
How are you manipulated by the media, specifically by advertisements?
Is it ethical to target children through advertisements?
How are you manipulated by the media, specifically by advertisements?
Task: Read one of the following articles that discusses advertising to children. After you read, be ready to share your findings with the class. Possible guiding questions:
The Guardian: The Tricky Business of Advertising to Children
Common Sense Media: Advertising to Children and Teens (click "download the full report")
The Economist: Cookie Monster Crumbles
Extra resource: Sneaky Ways Advertisers Target Kids
- What arguments does the article present either for or against advertising to children? Do you agree or disagree with the arguments posed?
- What techniques do advertisers use to target children?
- In your opinion, is it ethical to target children through advertising?
The Guardian: The Tricky Business of Advertising to Children
Common Sense Media: Advertising to Children and Teens (click "download the full report")
The Economist: Cookie Monster Crumbles
Extra resource: Sneaky Ways Advertisers Target Kids
Objectification of the Media: Adverts & Photoshop
Essential Question
To what extent is the objectification of individuals in print advertisements harmful to society?
Essential Question
To what extent is the objectification of individuals in print advertisements harmful to society?
How do you feel about this advertising campaign in Central, HK?
SOURCE
SOURCE
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To what extent are men objectified in images? Is this just a female problem?
Do you feel that the media reflect or create the ideal image of beauty in our society – or both? Is the media's objectification of women to blame for culture's obsession with beauty and self esteem issues? |
See the SOURCE for a GIF of the changes
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- What aspects have been photoshopped on the above images?
- Is there anything wrong with photoshopping an advertisement?
TIME: Lobbyists Push Congress to Curb Misleading Photoshopped Ads
Psychology Today: What's Photoshop got to do with it?
Huffington Post: Is Photoshop Destroying America's Body Image?
- What reasons does your article give for Photoshop's impact on society? What do you think?
Other FOA text ideas:
- Abercrombie and Fitch adverts
- Dove's Campaign for Real Beauty
- The portrayal of masculinity in Axe adverts or Men's Health magazine covers
- The Keep it Real Challenge
- Movie Documentary: Killing Us Softly 4